Cvent Expands its Field Marketing Product Suite with Strategic Acquisition of Splash
September 4th, 2024
Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced that it has acquired Splash, an event marketing technology company. Splash’s easy-to-use platform empowers marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales. 500+ leading organizations, including over 60 Fortune 1000 companies, rely on Splash for their event marketing needs. Together, the companies plan to continue investing in their products and serving their customers to accelerate event success.
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